| Pub. Date | : Jan, 2024 |
|---|---|
| Product Name | : The IUP Journal of Organizational Behavior |
| Product Type | : Article |
| Product Code | : IJOB020124 |
| Author Name | : Samrat Bharadwaj and Raktutpal Baruah |
| Availability | : YES |
| Subject/Domain | : Arts & Humanities |
| Download Format | : PDF Format |
| No. of Pages | : 29 |
The Covid-19 pandemic has heightened tourists' environmental awareness resulting in a desire for green hotels. Existing literature has extensively examined tourists' attitudes and behaviors towards green hotels, but there is a scarcity of research on employees' perceptions of these accommodations. The study investigates the determinants of green behavior among 220 green hotel employees from India using an established behavioral theory called Stimulus-Organism-Response (S-O-R). Structural equation modeling and related statistical techniques are employed to analyze the data gathered from a structured survey. The primary findings indicate that green purchases largely impact normative objectives, implying inadequate significance. Green product and process innovations have a significant impact on employees' green workplace behavior by influencing their hedonic, gain, and normative goals. The study examines human resource management sustainability in Indian hospitality and tourism sectors.
Tourism is one of the most rapidly developing sectors. According to Merli et al. (2019), tourism accounts for 10.4% of global GDP. According to Jaipuria et al. (2020), 10.8 million foreign tourists visited India in 2019, producing $29.9 bn in foreign revenue. According to FICCI (2020), India ranks seventh in gross direct travel contribution with $108 bn.
Dwivedi et al. (2022) stated that the Covid-19 pandemic has affected various commercial sectors, particularly the hospitality industry. According to Liew (2022), Covid-19 has caused a significant decline in tourism. Green hotels are preferred due to increased environmental concerns, brand trust, and Covid-19 anxiety (Jian et al., 2020).